2010 Jeans Day™ Launches

January 25, 2010 at 4:17 pm 1 comment

Last week we launched our 20th anniversary Jeans Day™ campaign.
Jeans Day™ is a fun and easy event for people of all ages to participate in and show their support of BC’s kids. Simply by purchasing a $5 button or $20 pin, you get a chance to wear your jeans to work or school on April 29 and help the kids at BC Children’s Hospital.
I love the new look for the Jeans Day™ button, pin, and poster even though it is dramatically different from what we have done in past years. It definately draws attention to the collateral and I think it will make people stop and think about how many years they have been participating in the event.
To help celebrate 20 years of success for Jeans Day™, we are asking everyone in BC to consider purchasing a lapel pin for the priveldge of wearing their jeans to work or school in support of the Hospital on April 29. $20 for 20 years is a pretty fitting way to celebrate, considering this inititive could bring in over $1 million for the Hospital.
You can become a Jeans Day™ Champion.
Champions are people who coordinate Jeans Day™ at their workplace. By inviting colleagues, family and friends to participate by purchasing a Jeans Day™ lapel pin or button you can help us raise over $1 million, through Jeans Day™, for BC Children’s Hospital. Sign up and be a Jeans Day™ Champion.
Want to see more of the 2010 collateral? View it here
Take our poll below and tell us what you think of the new Jeans Day™ collateral.

Entry filed under: Foundation, Terra.

You Win You Choose When Babies Feel Pain

1 Comment Add your own

  • 1. Jack  |  May 3, 2010 at 7:09 am

    wow, that is a good idea.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed

Donate Now

Support BC Kids and donate to BC Children's Hospital: www.bcchf.ca/donateNow

Support Us on Facebook

Follow us on Twitter

BCCHF Event Photos

%d bloggers like this: